'We’re eager to get insight into fall’s biggest beauty trends so we can get appropriately excited and prepared for the season ahead. We tapped an expert who’s not only in touch with trends but a total trendsetter—Autumne West, the Beauty Director at Nordstrom. The products she and her team are most excited about are the ones you’ll soon see trending on TikTok and runways alike, so here’s a sneak peek, including recent favorites she’s bringing into fall with her and brand new launches she’s eager to try.'

The Potion Studio Rose Bomb ($32)

West says this one is a game changer for those with curly hair. “It’s a versatile leave-in conditioner that works wonders whether your hair is freshly washed or in need of a midday refresh.”

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The Potion Studio has announced its first major retail expansion into 25 Nordstrom stores across the United States, alongside availability on Nordstrom online. Formulated with a deep understanding of diverse hair needs, The Potion Studio's luxurious and clean beauty range caters to all ethnicities, hair textures, and genders

"We are thrilled to bring The Potion Studio's curated shopping experience to more customers across the country through our partnership with Nordstrom," says Aziza El Wanni, Founder and CEO of The Potion Studio. "Expanding into 25 Nordstrom stores allows us to further our mission of empowering individuals to embrace their unique beauty and celebrate diversity."

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From dry hair to dyed hair, everyone has different needs.

Your hair can make a memorable first impression. A blown-out head of locks might portray confidence, while an unkempt bed-head look might paint you as messy and lazy. Naturally, you won’t look like you stepped out of the salon every morning, but washing your hair can still give you a clean and tidy appearance. Even better, it keeps your scalp and mane healthy—when done regularly.

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