We are thrilled to announce that The Potion Studio has been selected as one of the winners of the prestigious 2024 Maesa Magic Incubator Program. This initiative is dedicated to empowering early-stage beauty and wellness entrepreneurs from underrepresented communities, providing interactive lectures, tailored support, mentorship, and over $100,000 in no-strings-attached funding to scale their businesses.​

Founded in Los Angeles in 2021, The Potion Studio is a luxury hair care brand designed to elevate, celebrate, and simplify your hair care journey. Our products are inspired by our founder's personal experience experimenting to find the perfect 'potion' during her natural hair care journey. We believe everyone deserves handcrafted products infused with natural ingredients that actively hydrate and strengthen curls and coils, even while wearing protective styles.

Being recognized by Maesa underscores our commitment to innovation, inclusivity, and excellence in the beauty industry. We are honored to be part of this program and excited about the opportunities it presents to further our mission of providing high-quality, natural hair care solutions for all.​

For more details, you can read the full article here.

'We’re eager to get insight into fall’s biggest beauty trends so we can get appropriately excited and prepared for the season ahead. We tapped an expert who’s not only in touch with trends but a total trendsetter—Autumne West, the Beauty Director at Nordstrom. The products she and her team are most excited about are the ones you’ll soon see trending on TikTok and runways alike, so here’s a sneak peek, including recent favorites she’s bringing into fall with her and brand new launches she’s eager to try.'

The Potion Studio Rose Bomb ($32)

West says this one is a game changer for those with curly hair. “It’s a versatile leave-in conditioner that works wonders whether your hair is freshly washed or in need of a midday refresh.”

See full list here

The Potion Studio has announced its first major retail expansion into 25 Nordstrom stores across the United States, alongside availability on Nordstrom online. Formulated with a deep understanding of diverse hair needs, The Potion Studio's luxurious and clean beauty range caters to all ethnicities, hair textures, and genders

"We are thrilled to bring The Potion Studio's curated shopping experience to more customers across the country through our partnership with Nordstrom," says Aziza El Wanni, Founder and CEO of The Potion Studio. "Expanding into 25 Nordstrom stores allows us to further our mission of empowering individuals to embrace their unique beauty and celebrate diversity."

Read full article here