Where Modern Alchemy Meets Care For Every Curl Texture
Transforming elemental botanicals into extraordinary essentials that set your hair free.
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Formulas That Fit Your Life
Born from the belief that less is more, The Potion Studio is here to simplify your shelf and soothe your strands. Designed by Aziza El Wanni—founded in ritual, rooted in ease.
Not Sure Where to Start?
Find your perfect match in 3 questions. No complicated hair types—just your needs, your flow.
Adaptive haircare made from culturally-rooted botanicals for every texture, everywhere.
Every drop from The Potion Studio is a testament to transformation. Where multi-ethnic hair secrets meet elemental science to create something entirely new.
Multifunctional formulas that meet curls exactly where it is—and flex with them, and you.
For hair that travels, shifts, and evolves. For every person, in every climate, with every texture. For thriving, stronger, more defined hair wherever, whenever.