Founded in Los Angeles, California, in 2021, The Potion Studio is a luxury haircare brand designed to elevate, celebrate and simplify your hair care journey.

Each product is derived from our Founders’ own story experimenting to find the perfect ‘potion’ on her natural hair care journey. Today, our formula was created with the multifaceted curly person in mind because keeping it fresh and convenient is key. We believe everyone deserves handcrafted products infused with natural ingredients that actively hydrate and strengthen their curls and coils even while wearing protective styles.



Growing up in Suriname, an ethnically diverse country, with a Caribbean mother, & Palestinian father, I knew there had to be more to life than the straight hair I was seeing in the mainstream media. I started to experiment with different products & ingredients, to create my own hair ‘potions’ at the young age of 12. After moving to Amsterdam to pursue a degree, I noticed my hair changing due to the new climate, and again started to experiment with different potions that worked so well, friends & family eventually started asking for their own. After my own personal hair journey, I’ve come to the conclusion that a lot of natural haircare brands aren’t as inclusive as they should be. Textured hair is not tied to sexuality, race, nationality or skin color. Everyone’s hair care journey is different, but oddly enough, also the same. The Potion Studio is for everyone, but most definitely for all of us who are still on our natural hair self care journey.



Formulated with potent and simple ingredients that have a natural instinct to moisturize, and hydrate, The Potion Studio helps you take control of you self-care, and embrace your natural beauty.

Our founder has done extensive research and testing to determine the most beneficial ingredients for textured hair. We are proud to offer a range of products with ingredients like Coconut Oil, Shea Butter, Mango Butter, Monoi Oil, Rose Oil and other natural, nourishing ingredients that help to keep your hair strong, healthy and looking its best. Our products are designed to give you incredible results without compromising the health of your hair.

All of our super-powered products are infused with the highest quality, vegan-friendly, free of sulphates, silicone, phthalates, PEGs, dyes, artificial fragrance, Parabens, & more.