The story behind the ritual
Care, without complication.
The Potion Studio creates multifunctional haircare for curls, coils and waves. Founded in Los Angeles in 2021, our approach begins with a simple idea: care should fit your life.
Meet Aziza El Wanni
A personal journey. An everyday ritual.
Growing up in Suriname with a Caribbean mother and a Palestinian father, Aziza learned early that beauty could hold many identities. At twelve, she began experimenting with her own hair formulas to care for her curls.
Moving to Amsterdam brought a different climate and new needs for her hair. She returned to experimenting, developing formulas that friends and family began asking to try.
That experience became The Potion Studio: thoughtful, multifunctional care shaped by a personal hair journey and a desire to make the everyday routine simpler.
Our philosophy
More room for you.
Hair moves with you: through different climates, styles and seasons of life. We make versatile care that belongs in that rhythm, with botanical ingredients and a routine you can make your own.