The Potion Studio has announced its first major retail expansion into 25 Nordstrom stores across the United States, alongside availability on Nordstrom online. Formulated with a deep understanding of diverse hair needs, The Potion Studio's luxurious and clean beauty range caters to all ethnicities, hair textures, and genders

"We are thrilled to bring The Potion Studio's curated shopping experience to more customers across the country through our partnership with Nordstrom," says Aziza El Wanni, Founder and CEO of The Potion Studio. "Expanding into 25 Nordstrom stores allows us to further our mission of empowering individuals to embrace their unique beauty and celebrate diversity."

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