I am beyond thrilled to share that The Potion Studio has been selected to participate in Sephora's 2025 Accelerate Program! This incredible opportunity marks a significant milestone in our journey to revolutionize textured hair care with clean, climate-adaptive products designed for the 'lazy natural' who values both efficiency and hair health.​

The Sephora Accelerate Program is a renowned six-month incubator dedicated to nurturing and propelling emerging beauty brands. With a focus on founders of color, the program offers mentorship, merchandising support, grants, and investor connections, culminating in the opportunity to launch at Sephora North America upon completion. This initiative aligns perfectly with our mission to provide inclusive and effective hair care solutions for all.​

Being part of this year's cohort is an honor, especially alongside such innovative brands across hair care, makeup, skincare, and fragrance. The program's commitment to diversity and empowerment resonates deeply with our values at The Potion Studio.​

I am immensely grateful for this opportunity and excited about the growth and learning that lie ahead. This selection not only validates our hard work but also amplifies our mission to make high-quality, natural hair care accessible to everyone.​

For more details on the program and the full list of selected brands, you can read the official announcement here.