January 24, 2025

Speaking at Cosmoprof North America: A Moment of Reflection & Gratitude

By Aziza El Wanni
Speaking at Cosmoprof North America: A Moment of Reflection & Gratitude

Speaking at Cosmoprof North America: A Moment of Reflection & Gratitude
Sharing The Potion Studio journey on a global stage

What an incredible honor it was to speak at Cosmoprof North America and share my story as the founder of The Potion Studio. Being invited to speak alongside fellow inspiring founders Jadis Montijo and Marsha McBain made the experience even more special — a true celebration of women building powerful, intentional beauty brands.

Our panel conversation focused on the behind-the-scenes of entrepreneurship, the reality of building a brand from the ground up, and the impact of programs like the Maesa Magic Incubator, which has played a major role in The Potion Studio’s growth and evolution.

The support, mentorship, and visibility this incubator has provided have been truly transformative. From brand strategy to real industry access, Maesa has given us space to dream bigger and move with confidence — and for that, I’m deeply grateful.

Huge thank you to CEW  for giving us the platform to share our stories with the beauty community. I’m proud to be part of this amazing cohort of change-makers and to continue shaping a more inclusive and innovative future in textured haircare and clean beauty.