Embracing Natural Beauty with The Potion Studio
Three Things to Know About Natural Hair and How to Care For It
At The Potion Studio, it’s no secret that we’re all about self care. Our brand was inspired by natural beauty, using only ingredients that support you and your natural hair. That said, we also understand that making the switch to natural hair care can be a process. If you’re still getting to know the world of natural hair, we’re here to help.
Here are a few important things you need to know:
Everyone’s definition is a little bit different (and that’s okay!)
What natural hair actually means depends a lot on who you talk to. For some, it refers to hair care that does not involve any heat or chemical processing - including perms, relaxing, straightening, or texturizing treatments.
For others, natural hair care may be more focused on clean beauty for your everyday products; avoiding harsh additives and ingredients like parabens or sulfates.
Many individuals may choose to do a mix of both, just depending upon their individual natural hair needs.
The good news is that there’s no real right or wrong way to go natural. The process of letting your hair return to its natural state without the use of chemical treatments looks different for everyone and can evolve with time, as you discover what works for your hair and what doesn’t.
More individuals are going natural If you’ve been thinking about transitioning to natural hair care or have already made the switch, you’re in good company. In recent years, there has been an increase in the number of Woman of Color who are opting for a more natural approach to hair care, opting to avoid chemicals and instead treat their hair with natural products that nourish and support hair health.
In fact, a 2018 study found that 40% of black women are most likely to choose a chemical and heat-free approach to styling. Another 33% of women surveyed reported that while they still prefer to use heat styling, they are cutting out all chemicals and chemical treatments.
It has serious benefits for your hair health. Although the technology for perming and relaxing textured hair has improved over the last few decades, many of these products are still formulated with ingredients that can damage the scalp and hair. Traditional shampoos also tend to strip the hair of oil and vital moisture, drying out the follicles and irritating the skin.
While natural hair may appear strong, it can actually be very delicate. This can be especially true if your hair is healing from years of using harsh products and treatments. For this reason it needs delicate care - conditioning, moisturizing.
Meet The Potion Studio
The Potion Studio’s mission is to support your hair throughout every step of your natural hair care journey. Utilizing ingredients like moisturizing mango, coconut and shea butter, our products work to nourish natural hair from root to tip. They are also infused with beautiful active botanicals like green tea, calendula and babassu oil, to repair and rejuvenate damaged hair.
Created for men and women of all hair types, The Potion Studio’s natural hair care line was designed to provide luxury natural hair care, using only the cleanest, highest-quality formulas.
Our promise to our customers is that we never use harsh chemicals or additives. All products are paraben-free and vegan friendly. The result is holistic hair care that will have you loving your natural tresses.