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Luxury Haircare for Every Curl Texture. Rooted in Ritual.
The Potion Studio is a clean, luxury haircare brand made for all textures — from curls to coils. Inspired by our founder’s own hair journey, each product is a carefully crafted ‘potion’ that blends nature, science, and self-care. We create multifunctional, high-performance formulas designed to simplify your routine and celebrate your natural beauty.
Collection
Accessories
8 items
Designed to complement your routine, our accessories bring ease and elegance to every step. From styling tools to everyday staples,...
Bundles
5 items
Curated for simplicity and savings, our bundles pair bestsellers and essentials so you can experience the full ritual—effortlessly. Whether you’re...
About us
Our Founder's Story
Founded in Los Angeles, California, in 2021, The Potion Studio is a haircare brand designed to elevate, celebrate and simplify your textured hair care journey.
Testimonials
"I’ve tried so many products for my curls, but nothing has felt this lightweight and moisturizing at the same time. My hair drinks this up without feeling greasy. You can tell these formulas were made with intention."
— Leah T.
"The Rose Bomb Leave-In is my holy grail now. I use it after every wash day and my hair stays soft for days. Plus, the scent is so pretty and calming — it makes the whole routine feel luxurious."
— Simone A.
"What I love most is that I don’t need 5 different steps anymore. The Monoi Mango Moisturizer is doing the most in the best way. My twist-outs have never been this juicy."
— Janelle M.